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$25 offer a mistake, admits Reed Elsevier

June 24, 2009 - 2:56pm — Bibliofuture

Reed Elsevier officials have admitted that it was a mistake for the STM publisher's marketing division to offer $25 (£15) Amazon gift cards to anyone who would give a new textbook five stars in a review posted on Amazon or Barnes & Noble.

More here.

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June 24, 2009 - 9:03pm — birdie

I'm a little fed up

With giant companies making immoral if not exactly illegal business decisions and then apologizing for them. What happened to ethical standards in business?

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June 25, 2009 - 11:57am — Anonymous

Thats just laziness

Why didn't they just ask their own staff to send in fake reviews?

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June 25, 2009 - 2:51pm — Daniel

I just don't understand...

How anyone in publishing can think pay for reviews is ok. Or why potential reviewers would sell themselves so cheaply. I mean, if you're going to be an agent of payola, at least get a decent dinner for two out of it.

"No doubt another may also think for me; but it is not therefore desirable that he should do so.." - Thoreau

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