5 Things to Learn From Amazon's Latest PR Disaster

Amazon is backpedaling after initially coming to the defense of one of its electronic book authors, a man selling a how-to-guide for pedophiles.

"Amazon believes it is censorship not to sell certain books simply because we or others believe their message is objectionable," the company said in a statement. However, after receving massive media attention, the book self-published by Phillip R. Greaves II, The Pedophile's Guide to Love and Pleasure: A Child-lover's Code of Conduct, has been removed quietly from the Kindle store.

This latest action further highlights how Amazon seemingly has no idea how to defuse a public relations nightmare; has sketchy business ethics; and apparently lacks a quality control mechanism to prevent more of these publicity headaches. Here are some takeaways from Amazon's fiasco.

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