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Pogue's Post at NYT.com
Anyway, there’s one peculiar strand of humor, one tiny, specific corner of the Internet, that gets me every time: it’s when everybody gangs up on some obscure or ridiculous product on Amazon.com and leaves bogus reviews for it. It’s awe-inspiring how people seem to arrive as though orchestrated by a leader who doesn’t exist, and how their reviews seem legitimate at first glance but become screamingly hilarious once you figure out what’s going on.