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There have been previous stories on LISNEWS about Booklamp but I think it is useful to know when these services have stories about them in the popular media because patrons will start to mention the service.
Story on NPR: The creator of a new Website says its database can predict books you'll enjoy reading. Just type in your favorite and the site's algorithms will scan for others with a similar level of action, amount of description, dialog, tense and perspective.
Full Story here: Booklamp's Algorithms Pick Reads For You