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Catcher In The Fry? McDonald's Happy Meals With A Side Of Books
Fast-food giant McDonald's is set to become a publishing giant as well — at least temporarily. For two weeks next month, McDonald's says it will oust the toys that usually come in its Happy Meals and replace them with books it has published itself.
An estimated 20 million children's books, which will feature nutritional messages, will be distributed in McDonald's kids' meals from Nov. 1 to Nov. 14, the company says. To put it in perspective, AdAge notes, that's more than the 15 million print copies of the best-selling Hunger Games trilogy that were sold in 2012.
Full piece on NPR