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John McCain surprised most when he chose Gov. Sarah Palin of Alaska to be his running mate—and the only book available on Palin is, unsurprisingly, from an equally dark horse publisher: Epicenter Press, which has its primary office in Kenmore, Wash., and publishes books about Alaska and the Pacific Northwest. Epicenter published Sarah: How a Hockey Mom Turned Alaska's Political Establishment Upside Down by Kaylene Johnson in April as a $19.95 hardcover featuring 50 photographs.
Publisher Kent Sturgis said the book had been doing well before the announcement; Epicenter went through its 7,000-copy first printing in less than a month, and then reprinted 3,000 more copies, which were all shipped by early Friday. "I walked in the door [Friday] morning and the first call was from Barnes & Noble; they wanted 15,000 copies," Sturgis said. "I’ve got an e-mail queue here that’s longer than I can see."