From YouTube Stars, Literary Lions

Book Publishers Sweep Video Site for a New Wave of Authors

Publishers seeking the next hit author have a new hunting ground: YouTube.

A wave of titles written by YouTube personalities is hitting the shelves this month as book publishers bet on the power of online media. They made a similar bet several years ago on books by popular food bloggers, such as Ree Drummond and Julie Powell.

http://online.wsj.com/articles/from-youtube-stars-literary-lions-1413150001?mod=WSJ_TechWSJD_NeedToKnow