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Google sponsored research to detect differences in how children and adults search and to identify barriers children face when seeking information.
When Benjamin Feshbach was 11 years old, he was given a brainteaser: Which day would the vice president’s birthday fall on the next year?
Benjamin, now 13, said he typed the question directly into the Google search box, to no avail. He then tried Wikipedia, Yahoo, AOL and Ask.com, also without success. “Later someone told me it was a multistep question,” said Benjamin, a seventh grader from North Potomac, Md.
“Now it seems quite obvious because I’m older,” he said. “But, eventually, I gave up. I didn’t think the answer was important enough to be on Google.” Benjamin is one of 83 children, ages 7, 9 and 11, who participated in a study on children and keyword searching. Sponsored by Google and developed by the University of Maryland and the Joan Ganz Cooney Center, the research was aimed at discerning the differences between how children and adults search and identify the barriers children face when trying to retrieve information.