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How to Muddy Your Tracks on the Internet
There are no secrets online. That emotional e-mail you sent to your ex, the illness you searched for in a fit of hypochondria, those hours spent watching kitten videos (you can take that as a euphemism if the kitten fits) — can all be gathered to create a defining profile of you.
Your information can then be stored, analyzed, indexed and sold as a commodity to data brokers who in turn might sell it to advertisers, employers, health insurers or credit rating agencies.