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Morningside Books at Columbia University is in trouble and is turning to locals for help. The shop occupies a building owned by the university, and has been granted multiple extensions on its rent and its owner hopes to sell a portion of the shop to neighborhood investors.
"Barnes & Noble has affected business, the Internet has affected business, and the economy has affected business," said Peter Soter, the shop's owner. "Books are a luxury item--they're not like clothes or insurance."