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Time Inc. and Toyota Motor Corp., partnering on new customized print magazine. You can choose content from 5 different publications (from a group of 8). The print edition will be available to the first 31,000 to request it; 200,000 more can get the online version.
Could personalized content work in a print publication, or is just a waste of paper?
Direct link to subscribe is here. (I already requested my copy.)