New magazine is Mine.

Time Inc. and Toyota Motor Corp., partnering on new customized print magazine. You can choose content from 5 different publications (from a group of 8). The print edition will be available to the first 31,000 to request it; 200,000 more can get the online version.

Could personalized content work in a print publication, or is just a waste of paper?

Direct link to subscribe is here. (I already requested my copy.)

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scanty selection

I couldn't find five magazines out of the group of eight that I would want to get articles from. I was stretching to find three. Maybe with a larger selection I would have been interested.

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