Wired has a Story on the company Gemstar-TV Guide International, which licenses the technology for e-books to Thomson Mulitmedia, appling to trademark the stand-alone word \"EBOOK\" as well as the name \"Gemstar EBOOK\". I think I\'ll trademark the word book.
\"The term e-book has a generic meaning in the industry and to the general public, said trademark lawyer Laura Hein of the Minneapolis law firm Gray Plant Mooty. She said a fundamental principle of trademark law is that in order to qualify, the word one chooses needs to identify the source of the product or the services rather than the product or the service itself. \"