The Modesto Bee has a nice Little Story on Dr. Seuss. Theodor Seuss Geisel has become quite a marketing machine, with merchandise everywhere. They call it \"Seuss-ification of the pop culture marketplace\".
\"His books always supported the underdog and honored the role of the individual\'s imagination. And I think that goes a long way to explaining the power of his work and the connection readers feel toward it.\"