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The Book Standard has an article called You Give Me Yours, I'll Give You Mine that is about the relatively new site Paperbackswap.com. The article is worth the read just to see the reasons why bookstores feel this site will have no impact on their business. For example: Furthermore, most of Arundel Booksâ€™ customers arenâ€™t likely to find Pickeringâ€™s site anyway: â€œWe still have a lot of people that just donâ€™t go on online.â€? Excellent business strategy, bank on the people that don't go online. Now there is a growth field.