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From Reading Today Daily :
Reading Rainbow, that venerable children's program that has promoted the love of reading among youngsters since 1983, faces a funding crisis, reports Twila Liggett, the program's executive producer and founder. With that in mind, a "Save Reading Rainbow" website has been launched. There, program supporters can sign an online petition of support, prepare a testimonial letter, or make a donation. For further details visit the new website.
At the Save Reading Rainbow site, there's also swag to buy, tools for spreading the word, and Save Reading Rainbow banners you can snag and post on your blog.