Someone writes \"The Better Business Bureau is demanding that a Web publisher remove unauthorized hyperlinks to the BBB Web site, citing consumer confusion over affiliation between the two organizations and possible trademark infringement. Read the story at:The NY Times \"
From the story:
\"If there was a deception, there could be legal grounds\" for a lawsuit, she said. \"Trademarks can\'t be used to imply sponsorship, endorsement or affiliation.\"