Better Business Bureau: Don\'t link to us

Someone writes \"The Better Business Bureau is demanding that a Web publisher remove unauthorized hyperlinks to the BBB Web site, citing consumer confusion over affiliation between the two organizations and possible trademark infringement. Read the story at:The NY Times \"

From the story:

\"If there was a deception, there could be legal grounds\" for a lawsuit, she said. \"Trademarks can\'t be used to imply sponsorship, endorsement or affiliation.\"

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