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Business Week Reports Amazon's CEO wants to run your business with the technology behind his Web site. But Wall street wants him to mind the store. Yes, Amazon founder and Chief Executive Jeffrey P. Bezos, the onetime Internet poster boy who quickly became a post-dot-com piÃ±ata, is back with yet another new idea.Bezos wants Amazon to run your business, at least the messy technical and logistical parts of it, using those same technologies and operations that power his $10 billion online store. In the process, Bezos aims to transform Amazon into a kind of 21st century digital utility.