\"The self-appointed arbiter of truth on trivia from the world\'s hairiest man to its largest rabbit was put up for sale yesterday. The drinks giant Diageo, which owns The Guinness Book of Records, has brought in a merchant bank to seek a buyer after executives decided the 45-year-old publication was no longer a core interest.
It was founded to solve a bizarre dispute between top staff at the Guinness brewery over high-speed game birds. The sale will be the first time the book and the famous brewer have not had the same owner. The encyclopaedic annual has enjoyed remarkable success since it first appeared in 1955 by selling 90 million copies - a figure beaten only by the Bible, the Koran and Mao Zedong\'s Little Red Book.\" [more...]