Harry Potter and the Logistical Nightmare

How do you get 12 million books to appear all at once? Well, it could be magic (!), or it could be a major coordinated effort from publishers, printers, binderies, packers, trucking and transport companies. Here's the story from Business Week about how U.S. publisher Scholastic managed the magic of distributing HP7 to thousands of retailers around the U.S.

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