There has NEVER been an implicit deal

Just caught this little tidbit at The IMDB:

Viacom President and COO Mel Karmazin says he does not expect personal video recorders (PVRs) like the TiVo to affect television advertising within the next three to five years, but if it does, viewers will have to begin paying for their programs. Speaking at New York conference, Karmazin said that there has always been an implicit deal between the broadcaster and the viewer that the price for watching shows is having to watch commercials as well. If, however, substantial numbers of viewers use their TiVo players to skip commercials, "then we're going to have to charge you," Karmazin said. Karmazin predicted that ad sales in all areas of the company would rise during the coming year. Viacom's broadcast properties include CBS, MTV, Nickelodeon, and Showtime.

I'd say that so called "implicit deal" went out the window when we got remote controls. TiVO didn't kill ads for me, the remote did, does anyone just sit and watch ads?
I've seen this implicit deal talked about by some other exec. once before, where do they get such ideas? I made no deal, implicit, or explicit to watch an ad under any circumstances.
Thinking like this boogles my mind, and it's why I hate TV so much.

Comments

The explicit deal

The only deal -- and it's an explicit one in U.S. law -- is that they get an exclusive right to use a chunk of *our* airwaves, *if* they use it for the "public good." As long as TV executives are making threats, maybe somebody should be demanding more public good out of them, or we take our airwaves back.

Jamie Kellner quote

That was Jamie Kellner, last year: "Because of the ad skips…. It's theft. Your contract with the network when you get the show is you're going to watch the spots. Otherwise you couldn't get the show on an ad-supported basis. Any time you skip a commercial or watch the button you're actually stealing the programming. ... The only payment for a lot [of content] is the willingness of the viewer to watch the spot, the commercial. That's part of the contract between the network and the viewer." (CableWORLD, April 29, 2002)

Re:Jamie Kellner quote

Ah yes, that's the one. That's probably worse than the other as well, since he comes right out an says it's theft.

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