It's pretty simple really. I read This. It took a while, a couple days actually, but I made it through, and it was worth it. I highly recommend you do the same.
The 2.0 meme could just be what so many libraries needed to move forward. It's finally got people talking about things they should've been talking about 5 years ago. It's finally given a decent frame to things that have been so obvious to many librarians for years. It's something for people to grab on to and run with. It's a start, it's got legs, call it what you like, it's finally something.
Walt said it best. This is just about building better libraries, and enjoying our work. If we can do that, we can better serve our patrons.
This way of thinking is the tide in the affairs of librarians that if taken at the flood leads on to fortune. Omitted, we become replaced by Google. (I feel really smart when I paraphrase Shakespeare)