Writers' strike as a marketing opportunity

I just tripped across this today: one of the rotating features on the front page of the Harris County (TX) Public Library's website is "Writers' Strike Got You Down? The Library Has You Covered." Here's their page of suggestions for folks suffering withdrawal from their favorite TV shows, such as:

Did you know that Dexter is based on the series of books by Jeff Lindsay, beginning with Darkly Dreaming Dexter? Or, that Bones is based on Kathy Reichs Temperance Brennan series beginning with Deja Dead? Do you already miss new editions of The Colbert Report or The Daily Show? We have Colbert's latest book I Am America (and So Can You!) as well as books by Jon Stewart. We also have DVDS, so why not watch reruns you choose?

What a great marketing idea!

Syndicate content