FOR IMMEDIATE RELEASE
Global Marketing Network and Emerald Publishing Enter Global Alliance
Emerald Management First provided to Global Marketing Network’s Membership
19 December 2007, UK and India
Global Marketing Network (GMN), the world’s newest membership and professional development community for marketing professionals, and Emerald Group Publishing Limited, the world’s leading publisher of management research, have entered into a long-term alliance to provide GMN’s membership worldwide with exclusive access to a bespoke version of Emerald Management First, one of the world’s leading business and management portals.
Speaking at the India launch of GMN in Mumbai, Darrell Kofkin, Chief Executive of Global Marketing Network said, “We are both proud and delighted to have entered into such an exciting agreement with Emerald. This alliance ensures that our global members will now have exclusive access to a bespoke version of Emerald Management First, one of the world’s most highly regarded business portals, supporting our core objective of providing global marketers with access to world-leading knowledge and resources to enable them to keep fully up-to-date and to support their continuing professional development”.
Kofkin continued, “The inclusion of Emerald Management First will also be a big factor in helping us secure new members. We also feel that this is a resource that will attract business people too, which helps us position Global Marketing Network as a global business community that brings marketing and other business professionals closer together.”
Speaking about this new service, GMN member Alison Collingridge, a senior marketing professional based in Hong Kong said, “This is an excellent resource for GMN members. The thing I like most about the resource is that the information is so easily and quickly obtainable in bite-sized chunks. Emerald has already done the editing, so that busy global marketers get to see the top news items in the Editor's choice section on the one screen. If they are looking for specific information, the search engine is very easy to use.”
Speaking about the alliance, Emerald’s Chief Development Officer, Richard Hollingsworth said, “Emerald Management First content is perfectly matched to management industry groups that seek to increase their member benefits. Content solutions are bespoke meaning that our Management First portal or literally any permutation of our 60,000 plus article database can be used to form the basis of an alliance. We have already partnered with a number of professional bodies and are delighted now to have done so with Global Marketing Network. Our content focus is ‘Research You Can Use’ which means that our research is designed to be relevant to and can be applied easily in any organisation.”
Through the agreement, GMN members around the world will have immediate access to a wealth of content including executive summaries from a database of over 40,000 articles providing an action-based insight into the world of business. Summarised articles of papers published in Emerald's world-leading journals, ‘guru’ interviews, and access to over 200,000 short, critical, independent reviews of articles from the world's leading 400 management publications; and a selection of marketing briefings.
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About Global Marketing Network http://www.gmnhome.com/
Global Marketing Network launched in the UK earlier this year and opened its UK membership last month at the prestigious UK Marketing Week Awards.
Presenting the Chief Executive Award for Marketing to Mr James Murdoch of BSkyB, Darrell Kofkin, Chief Executive of Global Marketing Network said: “Our aspiration is to build the largest community of global marketing professionals, with an established presence in every major country by 2012. Global Marketing Network has two core objectives, firstly, to support marketing professionals at each stage of their career – to ensure that they keep up-to-date, and are aware of the latest techniques and practices, wherever they are in the world. Our second objective is to put marketing at the heart of the Boardroom agenda.”
To achieve this vision, Global Marketing Network will be:
• Building a vibrant membership community that keeps people connected both ‘online’ and ‘offline’
• Enabling members to access leading-edge ideas, thought-leaders and research from world-class content providers
• Creating a range of high-value channels through which marketing and other business professionals can meet and network effectively
• Delivering exciting but highly relevant management and executive development programmes around the world, developed in association with Ashcroft International Business School and international marketing thought-leaders.
Global Marketing Network launched in India on December 11th in Mumbai with further launches planned for Sri Lanka, Hong Kong, Malaysia, Singapore, Ghana, Nigeria and China throughout 2008.
About Emerald Group Publishing Limited http://www.emeraldinsight.com/
Established in 1967, Emerald Group Publishing Limited is the world’s leading publisher of management research. Emerald publishes over 190 titles, 93 per cent of which are peer-reviewed and 36 of which are ranked by Thomson Scientific - an important indicator of their high quality within the research community.
The Emerald online collection of journals, abstracts and resources, Emerald Management Xtra, serves business schools and management departments world-wide. For managers in corporate and public organizations, Emerald ManagementFirst provides fast access to applied research, ideas, insights and interviews from the world’s best management thinkers. Emerald consistently ranks at 98 per cent in customer satisfaction surveys and is COUNTER-compliant, meeting the international code of practice for reports that measure usage of online information products and services consistently.
For Further Information Contact:
Darrell Kofkin, Chief Executive, Global Marketing Network