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A new 24/7 service from ChaCha allows cell phone users on the go to ask a wide range of reference questions in conversational English and get answers free of charge. Each question is routed to a human guide who searches the Web for the information and within minutes returns the answer in a text message with a web reference link.
Asked if ChaCha represents competition for reference librarians, David Tyckoson, president of ALA's Reference and User Services Association, told American Libraries that people already rely on librarians less for help with finding short, factual results that they can obtain on their own. "What they need a librarian's help with are the more complex searches," he said.