Yahoo adopts paid search listings

News.com is Saying Yahoo! plans to integrate Overture\'s [you may know them as GoTo.com] paid listings, or \"sponsor matches,\" with its directory pages by Thursday.

I\'m not sure what to think of this, but I\'m sure I don\'t like it. Is this going to taint my search results?

\"Yahoo Sponsor Matches is consistent with our strategy to leverage our core strengths in order to build growing and diverse revenues,\" Yahoo CEO Terry Semel said in a statement. \"Millions of Internet searches conducted on Yahoo each day are commercial in nature, giving businesses tremendous opportunity to market their products and services through enhanced placement in our search results.\"

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