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A California woman filed suit yesterday against DoubleClick,
accusing the Web advertising firm of unlawfully obtaining
consumers\' private information. News.com has a
Story about the
first lawsuit over privacy concerns with ad tracking
software on the net.
DoubleClick\'s new privacy
that the company plans to use this information to build a
profiling consumers. The database will include consumers\'
retail, catalog and online purchase histories; and
according to t\"
While Net users aren\'t informed or aware that they are
DoubleClick cookie unless their browser is configured to
alert them, they
can disable the cookies at DoubleClick\'s Web sit