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Peter writes "Silver Bullet Comics has a story titled American Library Association Teams with DC Comics to Create Sandman Poster and Bookmark. ALA has a press release as well (scroll down to the heading "Gaiman's Sandman promotes reading and libraries"). From the article:
"As graphic novels become a more important category for libraries, Sandman is a perfect choice to attract readers and we're glad to be working with the ALA on this beautiful poster," said Paul Levitz, President & Publisher, DC Comics."