Very interesting NY Times Piece on the anonymously posted book reviews @ Amazon.com.
A weeklong glitch, which Amazon fixed after outed reviewers complained, provided a rare glimpse at how writers and readers are wielding the online reviews as a tool to promote or pan a book â€” when they think no one is watching. Several prominent authors have apparently pseudonymously written themselves five-star reviews, Amazon's highest rating.
"That anybody is allowed to come in and anonymously trash a book to me is absurd," said Mr. Rechy, who, having been caught, freely admitted to praising his new book, "The Life and Adventures of Lyle Clemens," on Amazon under the signature "a reader from Chicago." "How to strike back? Just go in and rebut every single one of them."