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I really like this Story from Todays Librarian written by Peter Lisker, interim management person, at the Excellent Buffalo & Erie County, N.Y., Public Library[Site].
Peter says you are a salesperson. He says that if more librarians saw themselves as salespeople they would do great things not just for themselves and the library, but for the patrons and the community. He outlines nine key selling points1. Sell the solution, not the problem.
2. Get it right.
3. Practice exclusivity.
4. Attract customers.
5. Be a quality fanatic.
6. Say yes!
7. Maintain price integrity.
8. Establish long-term relationships.
9. Be persistent.