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Our Espresso Book Machine Experience
"And almost two years later, I don’t regret it. However, in the spirit of “How We Done It Bad,” I want to share some of the lessons that we’ve learned from our experience so far.
Nothing is ever as good as it sounds.
Great concepts don’t print books; functional machines print books.
No matter how sexy the delivery mechanism, the content matters more.
You can’t predict what people will get excited about."