Selling Books by Their Gilded Covers

Even as more readers switch to the convenience of e-books, publishers are giving old-fashioned print books a makeover.

Many new releases have design elements usually reserved for special occasions — deckle edges, colored endpapers, high-quality paper and exquisite jackets that push the creative boundaries of bookmaking. If e-books are about ease and expedience, the publishers reason, then print books need to be about physical beauty and the pleasures of owning, not just reading.

“When people do beautiful books, they’re noticed more,” said Robert S. Miller, the publisher of Workman Publishing. “It’s like sending a thank-you note written on nice paper when we’re in an era of e-mail correspondence.”

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