Six trends are conspiring to drive electronic books into the mainstream

Why people will read e-books

Just because e-books are available on better (the new Kindle) and more (all cell phones) devices doesn't mean people will read them. But mark my words, read them they will. Six trends will conspire over the next year to drive e-book reading to levels that will surprise just about everybody.

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Article in PC World

E-Books Take Center Stage
New Amazon Kindle rumors and Google's e-book announcement help fuel e-reading furor.

Rubin says that one area Amazon could potentially mine is that of electronic textbooks. “There's a tremendous opportunity for the first e-book provider that can tap into the textbook market,” he says. “At the appropriate price, that could transform these devices from frequent-flyer folios into a staple in the homes of students.”

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