Study Raises Doubts About Effectiveness of Facebook as Outreach Tool for Academic Libraries

A new analysis of user comments on the Facebook page of academic libraries indicates that most students “appear to reject connecting with their libraries on Facebook.”

The study, which appears in the current issue of D-Lib Magazine, by Michalis Gerolimos of the Alexander Technological Educational Institute in Thessaloniki, Greece, examined 3,513 posts on the Facebook pages of 20 U.S. academic libraries.

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Study Raises Doubts About Effectiveness of Facebook as Outreach

Golly!

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