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Radio program - On the Media
Brooke speaks to Justin Robert Young, who, along with Brian Brushwood, inspired their podcast fans to write a fake erotic e-book and improve its ranking in the iBook store by buying it and leaving 5-star reviews. The idea was to mock the success of Fifty shades of Grey and its sequels. The book reached #4, but then something funny happened - people not in on the joke started buying and positively reviewing the book.
On the Media page for the story.