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CBS Money Watch reports: Librarian wins at least $1M in Lay's chip promo.
Fans voted to keep the potato chip maker's Cheesy Garlic Bread flavor on store shelves for at least the end of the year as part of the company's nearly year-long "Do Us a Flavor" promotion.
The campaign is the latest promotional stunt from companies trying to engage customers through social media and direct interaction. Toy maker Hasbro Inc. recently held a Monopoly contest that ended with the addition of a cat game token and the demise of the iron for the classic board game. Online retailer Amazon.com Inc. is asking people to watch show pilots on its streaming video service and vote for which one to turn into a full series.
Karen Weber-Mendham, a children's librarian from Land O'Lakes, Wis., submitted the Cheesy Garlic Bread flavor and will receive $1 million or 1 percent of sales, whichever is higher. (The company said it hasn't tallied sales numbers yet.) The creators of the Chicken & Waffles and Sriracha chips will be awarded $50,000 each.
Weber-Mendham came up with the flavor because her three kids love to order cheesy garlic bread at Italian restaurants. Earlier this year she traveled to Frito-Lay's Plano, Texas, headquarters to taste the chips. Frito-Lay is a unit of PepsiCo Inc. "I was actually shocked at how good the chips came out," Weber-Mendham, 45, said in an interview after she was named the winner late Monday in Los Angeles.
I liked the Sriracha chips :(
At 11:00AM EDT today, On Point, WBUR's outstanding NPR show, spends an hour asking, How Can Libraries Survive The Digital Age?
The guests are Anthony Marx, president and CEO of the New York Public Library and Eli Neiburger, associate director of information technology and production at Ann Arbor District Library.
The show is also available later in the day as a podcast.
Do you make experimental music? Will you be at (or near) ALA Annual in Chicago this year? Then be a part of "Librarians Like Noise", a night dedicated to... well... librarians who like noise. We're looking for performers! If you think you might be interested, email Steve Kemple, Music Reference Librarian from the Cincinnati Public Library, at email@example.com.
The event will most likely be on the evening of Monday July 1 at a yet-to-be-determined Chicago-area venue.
Happy birthday to Blake Carver, our fearless leader!! Please join me in wishing him all the best.
In 2012, Martin Richard, the 8-year-old Dorchester boy who was killed in the marathon explosions, marched at Boston’s City Hall to call for peace.
Richard’s second-grade class was there to “express themselves in a positive manner and become more engaged in the politics of the city,” according to a Boston.com story about the march.
The school says it is grieving for Martin and his family. It released his statement and identified Martin’s mother, another victim of the bombing, as a school librarian:
The Neighborhood House Charter School is mourning today the loss of our beloved student Martin Richard, during the tragic events at the Boston Marathon yesterday. He was a bright, energetic young boy who had big dreams and high hopes for his future. We are heartbroken by this loss.
We are also praying for his mother, Denise, our school librarian and sister Jane, another Neighborhood House Charter student, who were seriously injured yesterday. Our thoughts are with his father, Bill Richard, and older brother, Henry. They are a wonderful family and represent the very best this city has to offer.
Josh Hanagarne, blogger at The World's Strongest Librarian, "might be the only person whose first three-hundred-pound bench press was accompanied by the Recorded Books production of Don Quixote." This is just one of his remarkable singularities. A gentle giant who tears phone books for fun, at 6'7" he tends to catch the eye at the Salt Lake City Public Library, even when his Tourette Syndrome is not acting up. His memoir explores these contradictions and oddities, and his remarkable journey from idyllic childhood to painfully jerky young adulthood to a contented family and work life.
The authors own site explains why he isn't reading reviews of his book.
Recently, the Houston-based Billy Pilgrim Traveling Library (previously) traveled to Odessa to debut the bookmobile-for-hire component of its services, and to help the Ector County Library celebrate its 75th anniversary. This blog post details the different stops they made on their two-day trip and provides some analysis on the successes and shortcomings of the venture.
Twelve videos about librarianship that spoof movies & TV from Singaporean librarian Aaron Tay.
No, this isn't a report from CiL2013, just a Theater Review From The NYTimes...
The production could stand to borrow a page from Addie: In matters of importance, you have to know when to throw caution to the wind. “Happy Birthday” runs through April 13 at the Beckett Theater, 410 West 42nd Street, Clinton; (212) 239-6200, telecharge.com.