Marketing

You Gotta Have Friends, Especially Now

You can get a hint of the nature of their operation from the name of their business -- "The Friendly Bookstore." The bookstore operated by the FOL in Rogers Arkansas cares about the library and the community: Northwest Arkansas News.

Cape Cod FOL Group Celebrates...The Turnip

Friends of the Library groups are always having to think of new and different ways to raise money for their library. Here in Eastham (MA) on Cape Cod, it's the second annual Turnip Festival. Eastham is in love - with the turnip.

Sure, it may sound unconventional, a town falling in love with a root vegetable, but then how could they resist? A veggie that can be eaten, dressed and used as a bowling ball is just too good to be true. Turnip enthusiasts are encouraged to join in the festivities this Saturday which include a cook-off, a turnip trot, turnip bowling and the crowning of Mr. Turnip.

Dig this story at Town On Line.

Read books, get oral sex?

infodiva writes "Reuters reports on a reading campaign advertised on NYC buses that weren't evaluated by any "street smart" factcheckers.

The originators of the "Read Books, Get Brain" campaign, a clothing company, meant for the slogan to get attention.

The full story is available at:
Read a Book, Get Oral Sex?"

Libraries - Innovative ways of Marketing to 21st Century Teens Natiowide

search-engines-web.com sent over one from The Arizona Republic that says libraries are changing, and Arizona is leading a national trend to create the kinds of interactive, noise-friendly spaces that Generation Y wants.

"At first, they said, " 'You go to the library? Wow, you must be bored or something.' " But their attitudes changed when they realized they could eat and drink and watch movies there, said Gomez, 15.

Marketing Medical Libraries - being Helpful & Innovative

Thanks to search-engines-web.com for an azcentral.com Article on The reinvented library at Banner Good Samaritan Medical Center. The reinvented library, part of the hospital's recent $91 million expansion, is open to the public, encouraging patients or family members or anyone else not only to check e-mail, but to scour an array of books and online sites for information about anything from chemotherapy to colitis.

Waiting for Jury Duty? - Visit the Library

http://search-engines-web.com/ writes "

  A new program in Macomb County Circuit Court gives prospective jurors something to read while they wait, with help from the Mount Clemens Public Library.County Clerk Carmella Sabaugh and library Director Donald Worrell launched a program this month that makes books and magazines from the countywide library system available in the jury room, where residents await possible selection to a jury.
-- Read More

Librarians dress nasty? But not sexy?

Jeanie Straub writes "A fashion cover story quotes a source as describing the lastest look as being 'kind of like the nasty-librarian look, with the bow blouses tied at the neck and pencil skirts that hit right below the knee, but it's all done in a feminine, sexy way.' As if librarians are nasty-nasty and not nasty in the positive sense. If the fashion editor had scoured the Denver metro area she would have found librarians displaying greater style and taste than any journalist. (But at least we're not forever tied to donut shops.) More from Rocky Mountain News. "

National Library Card-Sign Up Month

search-engines-web.com sends these "two press releases from ALA and PLA about Library Card Sign-up Month - a time when the American Library Association and libraries across the country remind parents that a library card is the most important school supply of all. Rochelle is adding this syndicated column--a twenty-things-you-can-do-with-a-library-card piece. Not sure it's reflective of what all libraries do, but interesting.

Wash & MN Libraries - Adults Earn Prizes to Encourage Reading

search-engines-web.com writes Adults Earn Prizes to Encourage Reading

For years children have had summer programs encouraging them to read. This summer the Dakota County Libraries asked why should children get all the fun?“We’ve always had the children’s reading program so we thought it would be fun to pick up this program and do something to recognize our adult readers,� said Jane George a librarian at Eagan’s Wescott Library. “The main idea is to encourage more people to read.�The libraries began their Gold Card adult reading club in late July. Adult library patrons, age 18 and older, can pick up a reading log at any Dakota County library information desk and then read 50 books of 50 or more pages in length or listen to 50 audio books 50 minutes or longer.Every successful patron will receive a gold library card to mark their achievement, as well as several other prizes.The program is a version of one run by the King County Library System in Washington, George said. Dakota County library officials heard about the program at a conference and decided to give it a try here, she said.

Daniel adds: I guess anything is worth a try to boost reading, but what has happened to reading being its own reward? Reading as a window out into the world, or in to our own imaginations?

PA B&Bs Will Cook For the Local Library

In little Mount Joy Pennsylvania, the Milanof-Schock
Library's budget has been cut, and local bed & breakfasts in town are planning a fund-raising feast--"cook for the books." Each B&B (though only one, the Belsnickel Bed and Breakfast, is mentioned) will cook a signature dish and souvenir cookbooks will be sold. Nice story here.

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