Marketing

On Wisconsin!! Six Out of Ten Wisconsonites Are Library Card Holders

Many people can't afford to spend money on luxury items these days. They're forced to spend their cash on food and rent instead of books, DVDs, and magazines.

And that's why many Wisconsin residents (dare I say cheeseheads?) are turning to their local library for entertainment.

If you never visit your local library, it's time to jump on the bandwagon and catch up with your neighbors. That's because 6 out of every 10 Wisconsin residents are now registered library users. According to the Department of Public Instruction, Wisconsin has one of the best-organized library systems in the country. And most people are taking advantage of it.

Many are forgoing expensive bookstores, and instead are hitting up libraries for free access to their favorite stories.

Marathon City's old library was so popular, they had to move to a brand new building to keep up with customer demand.

"The old building we had was very small in footage," says branch supervisor Lavone Runge. "It was not customer friendly. We couldn't increase our materials because we just didn't have the shelving space."

Sony Has Dave Farrow Reading Aloud to Promote Its Readers & Help Canadian Libraries

Dave Farrow, who overcame dyslexia and ADHD to become a world-famous speed reader and Guinness World Record holder, is living and reading in a front window display at the Sony Centre in Toronto. For every book he reads, Sony will donate 2 Reader™ digital books to public libraries across Canada. Watch live on Facebook.

Beginning this past Tuesday, consumers were and are invited to view Farrow's progress and additional world record attempts online (also via Facebook). If you're in the Toronto area, you can also visit the newly renovated Sony Centre for the Performing Arts in person at One Front Street East in Toronto at the south-east corner of Yonge and Front Streets, where Farrow will be reading and living from September 7 through 24th. Consumers who visit the Sony Centre can receive an in-person demonstration of the new Reader Pocket and Touch Editions, "relief-read" for Dave Farrow, enter to win great prizes, and enjoy free frozen yogurt bars from 10:30-1pm daily.

Read more: SONY BRINGS DIGITAL READING EXPERIENCE TO LIFE WITH THE GLOBAL LAUNCH OF ITS STYLISH NEW LINE OF READERS - FierceMobileContent http://www.fiercemobilecontent.com/press-releases/sony-brings-digital-reading-experience-lif...

July 30, 1935: Penguins Invade Britain, Readers Rejoice

Todays This Day in Tech blog from Wired relates how today Penguin publishes the first paperback books of substance, bringing the likes of Ernest Hemingway, André Maurois and Agatha Christie to the masses.

"Allen Lane, then with publisher The Bodley Head, had spent the weekend at the country estate of celebrated mystery writer Agatha Christie. (Lucky chap.) Whilst waiting at Exeter station for his train back home, he sought out at the bookstall something suitable to read for the trip.

“Appalled by the selection on offer, Lane decided that good quality contemporary fiction should be made available at an attractive price and sold not just in traditional bookshops, but also in railway stations, tobacconists and chain stores,” Penguin reports in a history of the company."

How Libraries Stack Up

Meanwhile (awaiting their day in court), OCLC has published a terrific two-page pdf document on "How Libraries Stack Up".

Marketing: How Libraries Send Mixed Messages

Kathy Dempsey 'speaks about' an interesting presentation she heard in April at the Texas Library Association's annual conference. This talk was given by Wayne Disher, director of Hemut Public Library in Hemet, Calif.

Old Spice Guy Talks About Libraries

Major congratulations are due to LISNews author Andy Woodworth and fellow librarian tweeps, who got the Old Spice Guy to do a tribute to libraries...

Check it out on YouTube!

What is a Public Library?

Via Via Bobbi Newman's Librarian by Day , the answer to to question above (parodying the iPad commercial):

Which Library Systems Are Facing Major Cuts? Let Us Know...

Lori Reed, creator with Heather Braum of the website Save Libraries is preparing background for a news story on which library systems are facing cuts. We could use your assistance and make the biggest impact and the loudest entreaties to budgetary decision-makers with a near complete list of libraries facing cuts.

Apart from the states of New York and New Jersey, San Jose CA, Boston, MA Charlotte NC and Jacksonville, FL...please let us know what other state, city or regional systems may have to be cut back or cut out by adding your comment below.

Prize Winning Photo Reflects The Joy of Reading

From The Item, BISHOPVILLE SC - For the third time in four years, the Lee County Public Library has won top honors in the State Library's Annual Photo Contest: Day in the Life of South Carolina Libraries.

Librarian Elizabeth Snyder-Powell's photo of Head Librarian Dawn Ellen reading to 18-month-old T. J. Brown captured the award for the best overall photo.

The library also won the Best Humorous Photo Award with Snyder-Powell's photo of a youngster asleep in the library.

Getting on the 'Sex Sells' Bandwagon

Brochure from the Somerville MA Public Library...via Wicked Local.

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