Marketing

Remember wiki wednesday?

The Wiki Wednesday Proposal was a good idea, but it seems it didn't take off... Why not give it another try?

OK... Let's do that! Here are 2 stubs I found by hitting the Random Page button.

  1. Faculty status for academic librarians
  2. Serials department

Show 'Em You Care With An Ice Cream Flavor and More

In case you've been in Casablanca or otherwise out of the librarian loop this summer (or not on facebook), you might not know about the Facebook Group People for a library-themed Ben & Jerry's flavor! But now you do know about it and there's been a 'call to action'!

Here's a message from the leader of the charge and new LISNews author Andy W, on the group's facebook page:

"4,000. It took awhile but we got there. Completely awesome. This past month and a half has been pretty different for me. Stories about the group have appeared in Library Journal (both print and online), a local newspaper, tons of tweet and retweets on Twitter, and shared on Facebook. And for all those efforts, I cannot thank you enough. I am planning this to be the penultimate message, with the last message being one announce success =D

So, here's the deal now. Time to step it up and take some action in a couple easy steps.

(1) Submit a flavor to Ben & Jerry's directly.
Appeal to the 5 Flavor Gurus directly! (Arnold, John, Eric, Peter, & Nettie) Here is the link for their Suggest a Flavor form.
And here are a couple of the flavors, easy to cut & paste into the form. Pick one and submit (or submit one of your own).

a) Name: Gooey Decimal System (birdie's recommendation) -- Read More

Library Day with the R-Phils in Reading PA

Baseball & 'brarians, with a couple of our own all-stars suited up for the game: Good baseball, good company! The Reading Phils invite library staffers, library board members, Friends of libraries, and our families & loved ones to enjoy the final Sunday home game of the regular season at a phenomenal discount.

Twelve bucks gets you a 2½-hour buffet, a place at one of our library tables on the picnic deck, live music & discount beers in the ballpark café, a free half hour for your kids in the Phunland playground, postgame fireworks, and more, plus at least 8½ innings of excellent baseball with the AA affiliate of the reigning World Series champs.

Stepping on Your Toes With Book Publicity?

An appellate court has reversed a lower court decision that had exonerated Simon & Schuster of breaking federal telecommunications law when it sent cellphone text messages to promote the novel “Cell,” written by Stephen King, three years ago.

The United States Court of Appeals for the Ninth Circuit, in San Francisco, ruled on Friday that the United States District Court for the Northern District of California had erred in its ruling in Simon & Schuster’s favor in a class-action suit brought by Laci Satterfield, a woman who objected to receiving an ad for “Cell” as a text message.

More from the New York Times.

Geeky Campaign from OCLC

...called Geek the Library.

Geek the Library is a community-based public awareness campaign designed to highlight the vital role of public libraries for individuals and communities, and raise awareness about the critical funding issues they (we) face.

Tons of cool imagery and resources for 'getting your geek on'.

Hotels Hop on the Handheld Bandwagon

USA Today begins it's report about a new courtesy to hotel guests as follows: "Electronic reading devices are kindling hotel guests' interest."

Last month, the three Gansevoort hotels — in Manhattan, South Beach and the Turks & Caicos islands — began lending Sony Reader Digital Books, handheld devices that allow users to peruse downloaded literature.

Meanwhile, popular Kindle readers are a hit at Manhattan's Algonquin Hotel and a good fit with its literary pedigree. Its Kindles are loaded with a variety of books, including some written by members of the venerable Algonquin Round Table, such as Edna Ferber and Robert Benchley.

Is it the same as stumbling upon shelf upon shelf of old wonderful looking books with a surprise or first edition here or there? No, but for some, it's as good or maybe better.

The Twitter Guys Gaze into the Future...

Twitter’s co-founders, Evan Williams and Biz Stone, kicked off this year’s D: All Things Digital conference, run by The Wall Street Journal.

Twitter founders said they did not want to sell the company and saw themselves running it five years from now. “We’re building Twitter and building an innovative company,” Mr. Stone said. “We are 100 percent into Twitter.” Mr. Williams, Twitter’s chief executive, said he was modeling the firm after Microsoft and Apple and was willing to navigate tough times to build a long-term business.

The pair endorsed a few options, like giving companies and heavy users enhanced features for a fee. This could include charging them to get introductions to new followers. The founders also suggested that for a fee they would embrace the challenge of trying to authenticate a company or person’s identity (...as in "is 'Dunkin' Donuts' the Dunkin' Donuts"?).

Libraries Need to Think More Like Trent Reznor

Libraries Need to Think More Like Trent Reznor:
The challenge is that some librarians may actually feel that it is the role of academic libraries to provide lowest-margin-of-return services since those are the ones our communities say they need. Instead, I feel that librarians need to begin identifying our added value services. What are the premium packages and the limited addition services which we can provide to support our communities? How can we create a new organizational models to support these services and the Reasons to Use?

It's National Library Week From Coast to Coast

We're smack in the middle of National Library Week, an occasion that Wallet Pop thinks is appropriate for giving your librarian a kiss (or other acknowledgment).

Across the nation, libraries are holding special events to remind people that even in this age of the Internet, libraries are still relevant.

One activity that I particularly like and can get behind is the concept of "Fine Free Days." The Craft Memorial Library in Bluefield, WV is allowing patrons to return overdue videos and books from now until the end of the month without being charged.

The Charles J. Keffer Library in Minneapolis is hosting a mini golf tournament on the campus of the University of Minnesota at 4 p.m. on Thursday.

In Indianapolis, Conner Prairie, a very cool historic village is giving visitors a $3 discount in honor of National Library Week.

And -- well, you get the idea. Things are happening. Wherever you live and read, your library is bound to be doing something special and free (and, boy, do we all like free), such as hosting a crafts fair or a story-telling event or showing a kids' movie.

Library Cards Out of Corn, in SF of Course

The San Francisco Public Library will start handing out unlaminated corn "EcoCards", though you'll still have the option of old-fangled plastic.

Our landfills are not overflowing with plastic library cards -- San Franciscans are neither that literate nor wasteful -- but, in an effort to be more environmentally responsible the library will next month kick off a test program featuring a run of 15,000 corn cards (the library usually hands out 60,000 cards yearly, so these may last a little while).

Fans of plastic need not despair -- you'll still have the option of getting regular cards (mine, says Joe Eskenazi, has crayon lightning drawn on it and was designed by a fourth-grader named Wing). But, if you agree to answer a few question over the next six months or so, the librarian will hand you the rather nondescript corn card. "We want to know how it works in your wallet and what happens if it gets wet," says library spokeswoman of six months, Michelle Jeffers (mjeffers@sfpl.org).

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