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To get the right answers, you have to ask the right questions.
Book publishing has many conundrums to solve in the coming decade, and not a week goes by without a long, thoughtful article in some major magazine about the impending collapse of the industry and its myriad causes: ebooks, Youtube, greed, television, gaming, big advances, returns, amazon, pirates, the Decline and Fall of Civilization.
The articles all revolve around this central and troubling question: "How can publishing maintain its financial viability when fewer people are reading books? Especially when everyone wants everything for free?"
This is going to be a tough question for publishers to answer, but it misses a more fundamental question, which is: "What do readers want, and how can we best provide it?"
I don't mean: "What books do they want to read," but rather, "What can we do to help people read more books?"