What Can Publishers Learn from Indie Rock?

The lessons of Indie Rock for the publishing industry are pondered in a post at The Scholarly Kitchen,
“Whenever you buy a record from just about any indie band, it comes with either a CD or with a card that contains a URL and a download code so you can get a digital copy at no additional cost…
If implemented in the right way, publishers could kill two birds with one stone: they could support a mechanism for downloading e-books purchased in conjunction with hardcovers that not only makes their best customers happy and extends the life of hardcover sales, but that actually fosters competition in the ebook marketplace.”