What 'The Influencing Machine' Teaches College Kids

Several colleges and universities have adopted a common read program, in which first year students read the same book during the summer, then discuss it when they get to campus.

NPR'S Neal Conan talks with Brooke Gladstone, co-host of On The Media, about her book, The Influencing Machine, a graphic novel that tries to decipher the rapidly changing media business and the ways people interact with it.

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