Why is the Nook Color a hit among women?

While plenty of people still aren't quite sure what to make of Barnes & Noble's Nook Color, the device seems to have homed in on one target market with laser precision — women. According to The New York Times, publishers have been surprised to see sales of women's digital magazines soar on the Nook, at times even eclipsing issue sales on the far more popular iPad. Cosmopolitan, Women's Health, and O, The Oprah Magazine were among the Nook e-publishing success stories cited.

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