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Dave Eggers, McSweeney's founder and Panorama's mastermind, wanted to prove that print is not dead.
On the morning of Dec. 8, several dozen volunteer newsies spread out across San Francisco to hawk copies of the city's brand new newspaper, the San Francisco Panorama. The 320-page doorstop, printed in full color on old-fashioned broadsheet paper, sold for $5 on the street and $16 in bookstores. With articles by Stephen King, Michael Chabon and Pulitzer Prize–winning investigative journalist Robert Porterfield, the Panorama was an homage to the increasingly threatened — some would say obsolete — institution of print journalism. The paper's entire print run sold out in less than 90 minutes. More from Time.com.