A California woman filed suit yesterday against DoubleClick,
accusing the Web advertising firm of unlawfully obtaining
and selling
consumers\’ private information.
News.com has a
Story about the
first lawsuit over privacy concerns with ad tracking
software on the net.
\”
DoubleClick\’s new privacy
policy states
that the company plans to use this information to build a
database
profiling consumers. The database will include consumers\’
names; addresses;
retail, catalog and online purchase histories; and
demographic data,
according to t
A California woman filed suit yesterday against DoubleClick,
accusing the Web advertising firm of unlawfully obtaining
and selling
consumers\’ private information.
News.com has a
Story about the
first lawsuit over privacy concerns with ad tracking
software on the net.
\”
DoubleClick\’s new privacy
policy states
that the company plans to use this information to build a
database
profiling consumers. The database will include consumers\’
names; addresses;
retail, catalog and online purchase histories; and
demographic data,
according to t\”
While Net users aren\’t informed or aware that they are
receiving a
DoubleClick cookie unless their browser is configured to
alert them, they
can disable the cookies at DoubleClick\’s Web sit
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