Indianapolis Library Is Direct Marketing to Patrons Via E-Mail


In an effort to encourage additional support for county library measures up for a vote, the Indianapolis-Marion County Library is directly e-mailing their patrons to contact city officials regarding library funding.Patrons (383,000 cardholders) may choose to be on the IMCPL e-mail list . E-mail recipients are given hot links to two Web pages so they either may join the campaign or ask to no longer get such advocacy e-mail.
"People, three to one, are saying, 'Go for it, that this is a good idea,' " said Linda Mielke, who as library head is juggling the challenging Downtown expansion while reshaping the library staff. Report from the Indianapolis Star .