One thing that readily comes to my mind when thinking of how libraries have used social media: to spread humor, and by extension joy. Even typos can or other misconceptions can be shaped into a something that is positively viral. An example of this is the whole snake/snack confusion that the Pflugerville Library had when advertising their Anti-Prom.
From: https://bookriot.com/2020/06/22/librarians-and-the-power-of-social-media/
Librarians and the Power of Social Media | Book Riot
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