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Last week, I found an article in the New York Times entitled “In Kansas, Climate Skeptics Embrace Cleaner Energy” that got me thinking in regards to library advocacy. Specifically, this passage:
Over dinner, Wes Jackson, the president of the Land Institute, which promotes environmentally sustainable agriculture, complained to Ms. Jackson, his daughter-in-law, that even though many local farmers would suffer from climate change, few believed that it was happening or were willing to take steps to avoid it.
Why did the conversation have to be about climate change? Ms. Jackson countered. If the goal was to persuade people to reduce their use of fossil fuels, why not identify issues that motivated them instead of getting stuck on something that did not?
There are some very familiar refrains that library advocacy invokes in a public awareness campaign in the last year: books and reading, computer access, education programming, assistance for the unemployed and underemployed, and lending aid in the time of the recession. But, as I would commonly see in comments on library funding news stories, what librarians find as a compelling reason does not resonate with everyone.