Marketing

Marketing Libraries

Library Naming Rights on eBay

The Womelsdorf Community Library in Pennsylvania is auctioning off its naming rights "in perpetuity" on eBay. A bid has been placed at $325,000, but that has not met the auction's minimum price tag (the "reserve price"). And before you go and tell the gang at Fark about this, note the all-to-vague "inappropriate name requests will not be accepted" disclaimer. Remember those Jesus bricks?

4 more concerts to promote CDs at libraries in Louisville

Here's A Neat Idea: The Louisville Free Public Library plans four more free concerts in its "Words for Music" series, designed to promote its purchase of 40,000 music CDs that can be checked out for free.

The featured singer-songwriters are diverse: folk-country artist Iris DeMent, alternative musician Andrew Bird, urban folk singer Dar Williams and the South African group Ladysmith Black Mambazo.

Indianapolis Library Is Direct Marketing to Patrons Via E-Mail

Topic

In an effort to encourage additional support for county library measures up for a vote, the Indianapolis-Marion County Library is directly e-mailing their patrons to contact city officials regarding library funding.Patrons (383,000 cardholders) may choose to be on the IMCPL e-mail list . E-mail recipients are given hot links to two Web pages so they either may join the campaign or ask to no longer get such advocacy e-mail.