By the end of the 18th century, children’s literature was a flourishing, separate and secure part of the publishing industry in Britain. Perhaps as many as 50 children’s books were being printed each year, mostly in London, but also in regional centres such as Edinburgh, York and Newcastle. By today’s standards, these books can seem pretty dry, and they were often very moralising and pious. But the books were clearly meant to please their readers, whether with entertaining stories and appealing characters, the pleasant tone of the writing, or attractive illustrations and eye-catching page layouts and bindings.
From The origins of children’s literature – The British Library
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