Ever since Running Press, an imprint of Perseus Books, first published the raucous, profanity-laced diet book “Skinny Bitch” in December 2005, it has sold steadily. From an initial print run of fewer than 10,000 copies, there are now more than 245,000 in print.
But it wasn’t until Victoria Beckham, also known as the pop star Posh Spice and wife of the soccer player David Beckham, was photographed carrying a copy of it in a Los Angeles boutique in May that the book started climbing the best-seller charts in Britain. When E! News picked up the story in June, the title took off in the United States. On Sunday it was No. 12 on the New York Times best-seller list of paperback advice, how-to and miscellaneous books. This Sunday it will be No. 3.